What RTP Should You Set for Casino Players in 2025?

What is RTP in simple terms?

RTP (Return to Player) is the percentage of all stakes that a slot returns to players as winnings over the long run. It is not about a single session, but about a large volume of bets.

• Formula: RTP = (total player winnings / total bets) × 100%.
• The lower the RTP, the higher the mathematical expectation for the casino — but the faster player balances are burned.
• The higher the RTP, the longer deposits live, the longer the gaming sessions, and the higher the chance that a player will return.

Official games vs copies: how RTP differs

For certified providers, the RTP range is usually fixed and written in the certification: most often around 95–97%, sometimes with several predefined variants (for example 94%, 96%, 97%) that the operator chooses when integrating the game.

Slot copies work differently: the math is controlled on the developer/aggregator side, and the operator can configure RTP more flexibly.

• Official slots: fixed RTP options, usually 94–97%, selected once at integration.
• Slot copies: RTP may be configurable in a much wider corridor — conditionally from 85% to 98%, while in real operation most projects work in the 90–97% band.

Working RTP ranges for slot copies in 2025

With slot copies, it makes more sense to think in ranges for different business goals instead of one “magic” number:

• Low RTP: 85–90%.
  Maximises short-term casino revenue but speeds up deposit loss. Works only in narrow scenarios: high-risk slots, aggressive promos on hot traffic, where players knowingly chase “big jackpots”.
• Mid-range RTP: 90–95%.
  The working range for most mainstream projects. It gives the casino a stable margin without killing engagement: players see wins regularly and stay longer in your ecosystem.
• High RTP: 95–97%.
  Used as a marketing and retention tool: for new projects, VIP segments, specific providers or promotional halls. Players get a noticeably softer game experience.

How to choose RTP for your casino strategy

The “right” RTP is not “the lower, the better for the casino”. It is about balancing short-term profit with player lifetime.

• Target audience.
  For mass traffic and new players, slots with RTP around 92–96% usually work better — players see wins more often and don’t perceive the project as a “deposit killer”.
• Average session length.
  The higher the RTP, the longer players stay within one session without topping up — this amplifies cross-sell effects (bonuses, tournaments, other products).
• Marketing and promos.
  During big campaigns, provider releases, or brand launches, it’s logical to temporarily raise RTP to give new players a softer first experience and reduce negative word-of-mouth risk.
• Financial model.
  If your strategy is built on volume and LTV, it’s smarter to keep RTP higher. If the project lives mainly on short, aggressive traffic, you can work closer to the lower edge — but this always increases reputation risk.

RTP configuration for slot copies with SoftIGaming

When you work with slot copies via SoftIGaming, you get not only the games themselves, but also flexible control over their math. RTP can be configured by hall, provider, promotion, or even brand.

• Flexible RTP setup: assign different RTP values for game groups or individual titles.
• A/B testing: compare conversion and retention under different RTP settings without rewriting the entire project.
• Analytics: session data, retention and depth of play help you see where RTP should be raised and where a tougher math model is still acceptable.

The goal is not to “cut RTP just for margin”, but to build a configuration where the casino earns consistently while players keep playing and bringing others.